Founded in 1979, during the height of the sexual revolution (late 60s through the onset of AIDS in 1982), Elbow Grease Original Cream exploded onto the market offering men a new greaseless, odorless, thick, cream lubricant that was sensual and pleasurable for all types of sex and masturbation. With Crisco as the alternative (which quickly went rancid and left you smelling like a fry cook), consumers were ecstatic over the revolutionary creams formulated by B. Cumming Company. “Elbow Grease was an immediate hit with all men and their sexual fantasies”. “Elbow Grease covered everything”, says David Mazer, President and Owner. With the demand for more choices and styles of sexual creams, B. Cumming Company formulated a light, hot and hot/light version of Elbow Grease Original Cream, offering men a variety of creams to meet their sexual desires and needs.