Sex & Mischief
In 2011 Sportsheets debuted the award-winning Sex & Mischief collection. It was a prescient move as the new line launched just prior to with the explosion of the E.L. James novel, Fifty Shades of Grey. Over the last two decades, founder Tom Stewart and his business partner Julie Stewart have continued to build the company on the fantasy bondage concept, developing more than 400 different products for curious couples. The company's mission is to "keep couples connected" and it is evident through S&M's wide variety of restraint, bondage, and fetish products.